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This web site has the following in the web site, "Dependable, friendly and local." Our analyzers noticed that the web site also stated " Were a family owned and run business in Poole, operating from the same site for over 35 years." The Website also said " Youll find all of our staff extremely helpful and knowledgeable - we take pride in what we do. Rely on us to keep you safe and legal. From puncture repairs, wheel balancing and alignment to replacement tyre fitting - weve got you covered. 1000s of tyres in stock. Complete air-con diagnostic and re-charge, its a breeze at 50. Pulling to the side? Free re-t." The website's header had Poole Tyres as the most important optimized keyword. It is followed by Poole, Tyres, and Tyres Poole which isn't as highly ranked as Poole Tyres. The next words pooletyres.com uses is Batteries. Servicing was included and might not be understood by web crawlers.